SETH GODIN: If You're An Average Worker, You're Going Straight To The Bottom Read

The way we do business is changing fast and in order to keep up, your entire mentality about work has to change just as quickly.

Unfortunately, most people aren't adapting fast enough to this change in the workplace, says marketing guru Seth Godin in an interview with the Canadian talk show "George Stroumboulopoulos Tonight" (via Pragmatic Capitalism).

According to the founder of Squidoo.com and author or 13 books, the current "recession is a forever recession" because it's the end of the industrial age, which also means the end of the average worker.

"For 80 years, you got a job, you did what you were told and you retired," says the former vice president of direct marketing at Yahoo! People are raised on this idea that if they pay their taxes and do what they're told, there's some kind of safety net, or pension plan that's waiting for them. But the days when people were able to get above average pay for average work are over.

If you're the average person out there doing average work, there's going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it's assigned to you, or "never mind the race to the top, you'll be racing to the bottom."

However, if you're different somehow and have made yourself unique, people will find you and pay you more, Godin says.

Instead of waiting around for someone to tell you that you matter, take your career into your own hands. In other words, don't wait for someone else to pick you and pick yourself! If you have a book, you don't need a publisher to approve you, you can publish it yourself. It's no longer about waiting for some big corporation to choose you. We've arrived at an age where you choose yourself.

Read more: http://www.businessinsider.com/if-youre-an-average-worker-in-this-forever-recession-youre-going-straight-to-the-bottom-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=warroom#ixzz1kJhofTkI
From http://www.businessinsider.com

Power to do

Oh yes, work is not always a pleasure! Sometime you have to do what you have to do. What is not killing us making us stronger :) But seriously, often job is far from being the best one and always there are some disadvantages or minuses in work.
For me, the only way to get through is to know the purpose. Is what you are doing now going to get you where you want to be or not? However, most important - are you enjoying all the way!